Projects - Web
Website Content
Website Strategy
Website Strategy
Ninjatek was a new division of Fenner Drives, an industrial company. Ninjatek products are 3-D printing aftermarket items and needed a consumer-focused, exciting look & feel. I wrote the product copy and led the layout for the inaugural launch of the site. Sales grew 47% in the first year
Website Strategy
Website Strategy
Website Strategy
When AHF products spun off from Armstrong Flooring, the Bruce.com site was dated and ineffective from a UX. I provided the strategic input, menu layout, search priorities and visualizer implementation for the new and improved site, improving web traffic 106% in 24 months
Lead Management
Website Strategy
Lead Management
At Armstrong Flooring, I led the implementation of a closed-loop lead system. Elite (highest sales) dealers were provided prominent placement on the website, provided leads and the leads were then closed out upon contact by the retailer. Sales in this group grew 5% higher than the company growth during this time period.